p.95 34¹ø The company regrets having lost the sales opportunity because a market so good can hardly be found elsewhere in Europe. ÀÌ ¹®Àå¿¡¼ a market °ú so good »çÀÌ¿¡ s beµ¿»ç »ý·«À̶ó°í Çϼ̴µ¥ ¾î¶³¶§¿¡ S¿Í beµ¿»ç¸¦ »ý·«½Ãų ¼ö Àִ°ǰ¡¿ä? ¾Æ¹«¶§³ª µÇ´Â°Ç°¡¿ä?